Lower-class goal?

Apple alarm clock screenshot
An amateur goal is to say “my goal is to get more sleep”. A CEO-level vision is to say, “my goal is to get eight hours of sleep every night”. Ps. On average, i get eight, not seven. But sometimes less than eight happens.

When you ask the CEO what’s your goal, and why is it important, remember what you might hear (unfortunately) is an incremental goal and not the end goal.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.