Awareness is critical but isn’t enough

Tom Brady winning 6th super bowl
Tom Brady in a sea of media people. How does motivation serve him?

Awareness is the first important step, but it’s not enough.

Nothing happens until energy is exerted – energy produces action. Action is the catalyst.

Before awareness and after awareness, motivation is the single greatest influencer for action.

And action comes from tension, desire, and fear.


Action is the hard part to get started.

Motivation drives long term results.

Motivation is the hardest part to sustain.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.