Impossible is only a word used to brainstorm excuses Dreaming of speaking to a standing room only group of Disney leaders Simple, key, repeatable messages. Part of the secret sauce for success in anything. Impossible is only a word used to brainstorm excuses. If your goal isn’t impossible, you’re not reaching high enough. Reach baby, reach. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.