How Does Disney Engage?

empty conference room
Thousands and thousands of leadership books.

How Does Disney Engage?

The harsh reality is that satisfaction is dangerous.

At Disney, we are never satisfied.

Every day, all day, we are focused on exceeding expectations at every customer and employee touch point.

Sound like your organization?

Never satisfied?



A world-class organizational employee engagement culture must set a standard so high, it literally guarantees competitive immunity.

Think about it and imagine your organizational employee culture being intentional and relentless about clearly outdistancing your competition.

Now imagine how aiming for solid customer and employee “satisfaction” scores on your surveys.

Satisfaction is not the goal.

Exceeding expectations is the goal.

World-class employee engagement is the goal.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.