Disney Employee Engagement Speaker
Five daily blogs about life's 5 big choices on five different sites.
What’s lane 8’s brand essence?
Hope!
Hope?
Yes, hope.
Studying Disney, I’ve learned to understand a brand statement, or brand essence, is best done using one word, maybe two at the most.
The brand essence should summarize, in one word, what you want your “customers” To Feel.
What is lane 8’s mission statement?
To serve others, and in doing so, enlist their help to find a cure for Inflammatory Bowel Disease.
Mission is, To Do.
At Disney, I’ve been taught to understand that a mission statement is what you must do, to make your vision a reality.
A vision, on the other hand, is To Be. What you want your organization, or what you want yourself, to be.
Carpe diem, jeff noel 🙂
What is the vision at lane 8?
humble servant
Humble servant? Yes. humble servant
To help others do the right things, and in doing so, help make the world a better place, before my time is up.
Throughout my 25 years as a Disney leader, I’ve been taught to understand that the purpose of vision is to set the course for what you want yourself, or your organization, To Be.
A vision is lofty, hard to articulate, and you may never explain it the same way twice. It may even be, unachievable.
At www.lane8.org , the challenge is: Dream Big. Get There. Stay There.
May I please challenge you to do something GREAT?
Make your vision something impossible.
I worry about setting the bar too low, achieving it, and then wondering what I could have, should have, or would have done. If only I had dreamt a bigger dream.
Carpe diem, jeff noel 🙂
Dream Big. Get There. Stay There.
I would like to make the world a better place before I die.
What do you want to do before you die?
If you can’t provide an immediate answer, then think of the wonderful opportunity you have before you.
How cool is that?
If this sort of thing repulses you, no worries. Diversity is what makes the world so beautiful.
I’ll miss you if you never return to this site. Wishing you Peace in your Soul, Joy in your Spirirt, and Love in your Heart.
Good luck with your dreams. Please try to make the world a better place.
As Gandhi said, “You must become the change you wish to see in the world.”
I’m changing.
It’s hard. Sometimes confusing. Sometimes frustrating. Sometimes, it’s so overwhelmingly joyful, that I don’t think I’m worthy.
Carpe diem, jeff noel 🙂