The number one reason ridiculous goals are so alluring The number one reason ridiculous goals are so alluring: 1. They stir our human soul like nothing else. Period. By the way, the diamond and the hope are both very alluring… Next Blog Photo: June 27, 2012 By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.