Ready, Fire, Aim

Before you go any further, ask yourself some honest vibrancy questions.

If you are unable to answer yes to every question, you should rethink your motivation.

Our leadership excellence is vibrant?

Our employee engagement is vibrant?

Our customer service is vibrant?

Our brand reputation is vibrant?

Our creativity and innovation is vibrant?

World-class Organizational Vibrancy is our goal?

Six yeses?

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This website is about our BODY. To read today’s post about our SPIRIT, click here.

Why This Disney Business Excellence Book Is Valuable

It is simple and easy to read.

It is rocket fuel for people who are stubborn, don’t take no for an answer, and detest the status quo.

It is the roadmap to a world-class destination, organizational vibrancy.

You decide which route and what method for getting there.

No matter which route you pick and what travel method you choose, there is that one-and-only, final destination: world-class organizational vibrancy.

The what and how are unimportant without a clear, concise, compelling why. So be crystal clear with your destination.

Equipped with a timeless ‘why’, your what and how naturally start falling into place. Your what and how will ebb and flow as you journey toward organizational vibrancy.

Be prepared for unexpected world, economic, technology, and industry disruptions to dramatically alter your what and how.

While you will be forced to make timely changes to your what and how, your why is timeless.

Your why is not only timeless, but powerful, lofty, inspiring, and maybe even impossible. Which is perfect. Why? Because impossible goals contain the power to stir the human soul.

You decide what and how to make it work.

Disney’s historic, innovative approach to what and how are based on time-tested, context-neutral business excellence pillars.

Context-neutral, common-sense business pillars provide a simple, non-negotiable framework for organizational vibrancy: Leaders, Employees, Customers, Brand, Innovation.

This profoundly simple framework provides the opportunity for you to make it work based on your unique leadership style.

Disney’s why is simple – we make people happy.

The why never changes. The how and what change as needed.

This book reveals time-tested, world-famous Disney business practices in a never revealed before way.

It explains the 19 architectural blueprints within the five context-neutral business excellence pillars.

It focuses on being intentional where you and your organization may have been less intentional or maybe even completely unintentional.

It enables people and organizations to understand how to create an intentional culture that scales and that consistently produces personal and organizational vibrancy.

It is singularly-focused on why Disney does the things it does.

The sentence above is the key to this entire book.

It frees you from focusing on what and how – this will come later after you understand, and become, intentional with your “why”.

Pro-tip: discern the why. The why’s DNA is embedded on every page. Sometimes in written word, sometimes in mystic, common sense energy.

NOTE: END – 1st Round Blog Posts (04.21.21)

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This website is about our BODY. To read today’s post about our SPIRIT, click here.

Not Until It’s Something Everyone Wants To Defend

If you’re the business owner or co-owner, you’re either the CEO, on the Cabinet, a silent partner.

Your stakes are as high as they get.

Owner.

You own the business.

You’ll defend it with every fiber in your mind, body, and spirit.

Right?

Now imagine you’re not the owner.

How invested are you in the issues, the challenges, the opportunities, and, the problems?

Not very.

Why should you be?

Do the math, what if 99.9% of your employees (at all levels) would be willing to walk away if times got too tough?

Do the math a second time. What if 99.9% of your employees (at all levels) would NOT be willing to walk away if times got too tough?

A striking difference to be sure.

Why wouldn’t they abandon ship?

Because they believe in what you do in such an unexplainable (and wonderful) way that they can’t imagine doing anything but protecting your (their) Organizational Vibrancy culture, your (their) Organizational Vibrancy brand.

Why?

Because your Organizational Vibrancy brand is a huge part of their personal vibrancy brand.

It’s in their DNA to be on the (your) mission that makes the world a better place.

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This website is about our BODY. To read today’s post about our SPIRIT, click here.

Chain Of Excellence According To Walt

The Business Chain of Excellence Gospel According To Walt Disney

Gospel: gos·pel, noun: Something regarded as true and implicitly believed: to take his report for gospel. A doctrine regarded as of prime importance: political gospel.

The good news, Disney’s Approach to Business Excellence is simple and serves as the world’s business gospel.

The bad news is it’s not easy.

When i first discovered i had high cholesterol, the doctor recommended two simple steps to lower the risk of heart disease.

Diet and exercise.

Simple.

Not easy.

Disney’s Approach to Business Excellence, you’ll see in a moment, is ridiculously simple.

And yet finding an organizational culture of overwhelming leadership excellence is roughly as statistically similar as finding a large number of vibrantly healthy American adults.

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This website is about our BODY. To read today’s post about our SPIRIT, click here.

Why This Disney Business Excellence Book Is Important

This Disney Business Excellence book is uniquely different from other Business Excellence books. It is written from 30 years of first hand Disney Cast Member experience. It is written from a rare and distinguished opportunity to teach the Disney Business Excellence Way to countless business leaders at every level and in every industry. This book also places Leadership as one of five golden organizational vibrancy pillars.

The content is context-neutral, meaning it applies to every organization that has leaders, employees, customers, a reputation, and problems to solve and opportunities to seize. 

No other Disney Business Excellence book is a critical part of a series of Disney Business books intentionally designed to compliment one another.

The way i’ve grown to simplify explaining the Disney Way is to say this: there is only one Disney and only one Disney Way.

The Disney Way can be impossible to comprehend, and challenging to explain.

Unless.

Unless you break it down into manageable chunks.

Which begs the question, “Who is qualified with the depth and breadth to deliver both expert comprehension and an expert translation?”

For 15 years while delivering five unique professional development content tracks at Disney Institute, the only reason we taught five topics is so we didn’t overwhelm non-Disney business leaders.

Yes, five distinct pillars make the Disney Way easier to understand visually which opens the door for more effective intellectual comprehension.

Every “non-Disney” business leader from every industry and all management levels had one goal. To learn what Disney does, how Disney does it, and why Disney does it.

Any use of the word we is simply a deeply-embedded commitment (read habit) to our (there, did it again) Disney Culture and everything it stands for.

If born and raised an American, always an American.

If an entire career is dedicated as a Disney Cast Member, always a Disney Cast Member.

Five common-sense, manageable business pillars: Leaders, Employees, Customers, Brand, and Innovation.

Leaders drive the employee experience.

Employees drive the customer experience.

Customers vote by definitely returning or repurchasing, and by definitely recommending – the loyalty effect, if you will.

As a blinding flash of the obvious, the world’s greatest, historically growth-focused and successful organizations have world-class creativity and innovation deeply embedded in their DNA.

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This website is about our BODY. To read today’s post about our SPIRIT, click here.