History
Corporate-approved storyline developed. Founder’s story.
Customs
Corporate-wide list of the perfect employee profile; traits and behaviors. What your employees are famous for.
Icons
A corporate-approved cache of symbols, keywords, acronyms, phrases.
Values
Corporate-approved list of internal values and their definitions.
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Hire
From the job advertisement to the interview, everything speaks.
Train
Orientation
On-The-Job
On-going (career management)
Inspire
The CEO is responsible for informing and inspiring every employee, all day, every day.
The CEO’s inspiration must travel through the organization’s “circulatory system” so every employee, no exceptions, feels as if the CEO is speaking directly to them.
Your methods and messages must meet the diverse needs of your team, at every level.
Value
Recognition
Support
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